Creating a community of independent retailers and brands
When the government’s long-trailed HFSS (High Fat, Salt and Sugar) advertising restrictions came into effect on 5 January 2026, the impact was felt far beyond media agencies and brand teams. For retailers, particularly those balancing trade relationships, digital platforms and retail media, the new rules represented a structural shift in how food brands could be promoted online.
When the government’s long-trailed HFSS (High Fat, Salt and Sugar) advertising restrictions came into effect on 5 January 2026, the impact was felt far beyond media agencies and brand teams. For retailers, particularly those balancing trade relationships, digital platforms and retail media, the new rules represented a structural shift in how food brands could be promoted online.
When the government’s long-trailed HFSS (High Fat, Salt and Sugar) advertising restrictions came into effect on 5 January 2026, the impact was felt far beyond media agencies and brand teams. For retailers, particularly those balancing trade relationships, digital platforms and retail media, the new rules represented a structural shift in how food brands could be promoted online.
Paul Cheema
Co-Founder
Protect Your Store
@conveniencetalk Strangely moreish.. enjoy the unique flavour of Limted Edition Doritos Gingerbread available now! 🏪 #doritos #doritosgingerbread @Doritos UK @Doritos ♬ Glow - nimino
SPAR Stormont
Belfast, Northern Ireland
Connecting some of the nations favourite brands with our local community convenience retailers.
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