Mondelēz International is bringing back its hugely successful Big Win-Win campaign in 2025, exclusively offering both Independent retail and Symbol stores AND their shoppers the chance to win cash prizes* together.

Lasting longer than ever before, the Cadbury Big Win-Win on-and off-pack promotion will run from the beginning of January to early July, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.

There are £100,000-worth of cash prizes up for grabs in total*, and retailers have a chance of winning an incredible £50,000* worth of prizes alongside their shoppers, with 100 opportunities to win*! There are 25 £1000*, 25 £500* and 50 £250* cash prizes to be won.

Entering couldn’t be easier – shoppers simply purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details along with the barcode and batch code from their pack, and if they are a winner, they will be asked to nominate their local store to win too.

What’s more, five* lucky retailers can win the chance to feature in a Cadbury social media campaign, dedicated to heroing retailers and recognising their hard work, thanks to an additional retailer competition hosted on Mondelēz International’s trade facing website Snackdisplay.co.uk. With £1500** stock prizes also up for grabs, all retailers need to do to enter is login or register on Snackdisplay.co.uk and fill in details of their community work via the entry form to be entered into the prize draw**.

The Big Win-Win competition is signposted clearly on more Cadbury brand packs than ever before, and is available across Cadbury’s full singles and duos range, including both PMP and non-PMP formats, with a range of top sellers such as Cadbury StarBar and Cadbury Wispa, across PMP, non-PMP and Duo variants carrying the campaign’s promotional flash.***

For retailers looking to promote The Big Win-Win on social media, Cadbury is providing a comprehensive social media kit to support them. This kit includes The Big Win-Win imagery that can be used on retailers’ owned social channels and is available for download at Snackdisplay.co.uk. And for those retailers looking to promote The Big Win-Win in store, a full suite of unmissable via the Mondelēz International Sales team or order posters via The Big Win-Win page on Snackdisplay.co.uk.

The campaign will be bolstered in depots with eye-catching POS materials, and promoted to consumers through an impactful 360 media campaign, including digital, social media and PR to drive higher reach and attract more consumers than ever. Personalized proximity advertising showcasing geo location by city will also be employed to highlight the importance of shopping locally, increase visibility, encourage purchases, and generate excitement.

Olena Solodka, Brand Manager, at Mondelēz International, said: “We’re excited to be launching The Big Win-Win promotion again in 2025 to continue celebrating the people who made Cadbury what it is today. We brought back The Big Win-Win campaign to thank our retailers and shoppers for their support for Cadbury over the last 200 years, and to create an opportunity for them to enjoy winning together as members of their local communities.”

One Winner of the 2024 Cadbury Big Win-Win competition, Devshi Sisodia, Owner, Gunness Food and Wine, said: “It was excellent news knowing I had been nominated to share a prize with a regular customer, it made me feel really good. I spent the money on a treat, and it help towards paying my tax bill! I would recommend all retailers get involved in The Big Win-Win, as it really helps bring retailers and their communities together.”

Another Winner of the 2024 Cadbury Big Win-Win competition, Gareth Cass, Owner, Baxters store in Dartforld, said: “I was really surprised to win in The Big Win-Win, it is my biggest win from a big company. I put the winnings towards a holiday. Our store is the hub of our community, and The Big Win-Win helped our community engagement. I would recommend all independent retailers get involved in The Big Win-Win!”

For more ranging and merchandising advice and to request Point of Sale for The Big Win-Win retailers can visit www.snackdisplay.co.uk

*Summary Terms and Conditions for on-pack:

UK, 18+ only. Winning Moments Period: 00:01 02/01/2025 – 23:59 06/07/2025. Wrap-up Draw Period: 00:01 07/07/2025 – 23:59 06/10/2025. Purchase a Participating Product, visit https://bigwinwin.cadbury.co.uk/, register your details incl. the barcode & batch code found on-pack & press submit. You will then receive an email. Click on the link in the email to confirm your email address to enter. Winning Moments: All valid entries received during the Winning Moments Period will be entered into the winning moments promotion.  Wrap-Up Draw: All valid entries received during the Wrap-Up Draw Period will be entered into the wrap-up prize draw. Winning Moments Prizes: 1 of 25 x £1,000 cash or 1 of 25 x £500 cash or 1 of 50 x £250 cash. Prizes randomly allocated. Wrap-Up Draw Prize: 1 x £250 cash. Winners will receive the cash for themselves, and the independently owned convenience store (nominated during winner communications) will receive the same amount. Purchase required. Retain receipt to claim. Internet access required. Max 1 entry per person per day. Max 20 entries in total per person during the Winning Moments Period. Max 1 Prize per household. Independently owned convenience stores can receive more than 1 nomination and can win more than once.  Visit www.cadbury.co.uk/terms-and-conditions/cadbury-big-win-win/ for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.

**Retailer Competition Terms and Conditions

Mondelez International Internal 18+ UK. Open between 13:30 BST 30th January 2024 – 23:59 BST 28th February 2025 to owners and managers of Independently owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group) only, not subject to Sunday trading laws. Excludes centrally managed and owned convenience stores and forecourts (‘Participants’). Go to Snackdisplay.co.uk and fill out the entry form, including describing your work with your community in up to 300 words. It is the Participants responsibility to ensure community work can be made public and shared publicly. Participants will be entered into a random prize draw to win one of 5 opportunities to appear in Cadbury Big WIN WIN social media campaign, only one prize per store. Photography will take place between 1st April and 30th June 2025. Winners must be available for proposed dates and ensure their store is suitable for photography and that there are no restrictions on Photography in their store. All 5 winners will also receive three cases of Cadbury Singles worth over £100 at recommended retail value. Other entries will be placed into a random prize draw for 10 stock prizes worth £100 at recommended retail prices. Mondelez reserve the right to indefinitely use and publicise the social media material and information regarding retailer community work from the time of receiving the entry forms. Winners will be contacted for promotional and PR purposes subject to agreement. Winners will be contacted by the Promoter by email within 14 days of the draw and will have 5 days to formally accept the prize. Delivery of the stock will take place within 28 days of prize acceptance or at the time of filming where participants have won a social media filming prize. For full terms and conditions below. Long Terms and Conditions 1. Eligibility: This Promotion is open to: • Owners and managers of Independently owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group) only. Not subject to Sunday trading laws. Excludes centrally managed and owned convenience stores and forecourts. • Participants within the United Kingdom; • Participants aged 18 or over; (together the ‘Participants’) The Promotion excludes employees of the Promoter, its agents and anyone professionally associated with this Promotion. Mondelez International Internal 2. No purchase necessary; however, internet access, full name, store name, a valid email address and full store address including postcode and mobile phone number are required. The Promoter is not responsible for internet access or validity of email address. 3. Main Promotion Period: Participate and submit your Community work details (defined at clause 4a.) between 13.30 on the 30th January 2025 and 23.59 on the 28th February 2025 inclusive. 4. To Participate: Visit https://www.snackdisplay.co.uk, and then: • fill out the entry form, by entering email address, full name, store name and full store address including post code and a contact mobile number. • describe the work you do with your community: • in no more than 300 words; and 5. Eligible Participation Guidelines: he following guidelines must be adhere to: • Participants must only upload details of community work that does not infringe or violate the rights of any third party, including but not limited to, ownership, copyrights, trademarks, patents, logos, licensing rights, rights of publicity or privacy or any other intellectual property rights or any other requirements of applicable legislation. • Submissions must not disparage the Promoter, or any other person or party affiliated with the promotion. • Submissions must not contain material that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libellous. • Submissions must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age. • You agree to grant the Promoter in perpetuity a non-revocable, worldwide, royalty-free licence to use the copyright and other intellectual property rights vesting in your entry for all purposes connected with this Promotion, including but not limited to display Mondelez International Internal on the Promoter’s website, social channels, in any publicity, advertisement or case study carried out by or on behalf of the Promoter in any manner or medium whatsoever, including print, broadcast or the internet and any other website of the Promoter or its agents/contractors choosing and use of the submission, or part(s) of the submission in marketing materials relating to this Promotion and for archiving purposes. • Each Participant also grants the Promoter and its agents/contractors the right to moderate, edit, modify or remove any submission in the Promoter’s, it’s agents or assignees’ sole discretion, in whole or in part, for display on the Promotion website or in any materials relating to the Promotion. • You agree to the inclusion, publication, reproduction and/or other use of your entry by the Promoter in any Media (including sharing the details of your entry with other Participants and retailers without restriction). • Participants are responsible for ensuring their community work can be shared publicly prior to submission. 6. only one entry per store 8. Prizes: A maximum of one Prize is permitted per winning store. A total of 15 Participant submissions will be selected and awarded as follows: • Tier 1: 5 prizes for participation in photography for the Big Win Win social Media campaign, in their store, plus Cadbury singles stock to the value of £100 at Retail sales value • Tier 2 Prize: 10 x Cadbury singles stock to the value of £100 at Retail sales value • 9. Claiming the Prize: If a Participant’s submission is selected, they will be a provisional winner and may need to sign a Release Form. 10. Further Details and Conditions: Entrants are responsible to ensure there are no issues with photography in their stores Mondelez International Internal 11. Selection: Winners will be selected by random prize draw 12. Notification and Acceptance: If an eligible Participant’s submission is selected, the Promoter’s agents will notify the Participant by sending an email to the Participant via the email supplied on entry within 14 days of selecting the provisional winners, and provisional winners will have 5 days to accept the Prize. The Promoter and its agents will not notify any Participant if their submission is unsuccessful. If the Promoter and its agents select a Participant’s submission, their community work will be displayed in any media published by the Promoter and/or its agents as per clause 5. Participants are responsible for ensuring they are in receipt of promotional communication relating to the Promotion (including checking their junk/spam). 13. Prize Delivery: For Tier 1 prizes retailers will be given 3 options on photography dates between Mid -March and end May. Stock prizes will be delivered at the time of photography. For Tier 2 delivery of the prize will take place within 28 days of the date of prize acceptance. 15. The Promoter may request that the Participants participate in publicity arising from the Promotion. Participation in publicity is at the submitter’s discretion and is not a condition of acceptance of these Terms & Conditions. 16. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. 17. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to https:// snackdisplay.co.uk Mondelez International Internal 18. The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion, except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence. 19. The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances. 20. The Promoter shall comply with all applicable requirements of the Data Protection Act 2018, the General Data [NS3] Protection Regulation 2016 and any successor legislation or other applicable law. The personal information entrants provide will be used by the Promoter for the purpose of conducting this promotion and in accordance with the Promoters’ Data Privacy Notice which can be found at https://eu.mondelezinternational.com/privacy-notice. The Promoter may disclose entrants’ personal information to its contractors and agents to assist in conducting this Promotion (including any relevant promotional activity) or communicating with entrants. 21. If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect. 22. By entering, you will be deemed to have agreed to be bound by these Terms & Conditions. 23. If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail. Mondelez International Internal 24. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales. Residents of Scotland and Northern Ireland may bring proceedings in their own jurisdiction. Promoter: Mondelez Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH.

***Retailers are free to set their own prices, non-PMP packs available.