No-one saw this one coming but throughout this period sales of online, Convenience, supermarkets and discounters are all up. BUT relatively speaking the market share of the discounters is down for the first time probably ever.
So what does this mean for us, we know recession is coming so expect that share to be clawed back to some extent. The big winners apart from us is of course on line grocery delivery. But this is nothing to fear, we have always worked well around this, being a place to top up in between deliveries. Something to keep an eye on, but this market is moving so fast, lets looks at the rise of online as an opportunity and manage ranges accordingly.