FIBRE ONE 90 CALORIE SHAKES UP SWEET SNACKING WITH PERMISSIBLE DOUGHNUTS

Fibre One 90 Calorie is set to redefine sweet snacking this summer with the launch of new Fibre One 90 Calorie Doughnuts. The game-changing range will be available nationwide at Tesco from 27thJune, with major retailers to follow suit throughout the summer. 

Available in two sumptuous variants: Chocolate flavour and Strawberry & Cream flavour, the doughnuts are coated in a rich, smooth topping and generously coated with sweet sprinkles. Not only are they delicious, but each portion offers functional benefits too thanks to a high fibre content.  Perfect for on-the-go snacking, a sweet midweek pick-me-up kept in a desk drawer or that ‘9pm sofa moment’, the doughnuts come in a pack of four and are individually wrapped. 

The launch will be supported by a £1.5million marketing campaign including Out of Home, social, VOD, influencers and PR in a phased approach to ensure maximum reach, with bursts in autumn 2022 and spring 2023.

Adrienne Burke, Marketing Manager at Fibre One 90 Calorie, said: “Fibre One 90 Calorie’s positioning has always been about offering our consumers what they crave.

“Now, we’re taking things up a notch with the most meaningful NPD we’ve ever proposed to our consumers. New Fibre One 90 Calorie Doughnuts are the perfect permissible alternative to one of the UK’s favourite treats – expect to see them fly off the shelves this summer!”

RRP: £2.89

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