KP Snacks is expanding its iconic Hula Hoops range, with the introduction of a bold new Smoky Bacon flavour.

The new product will be available in the same reduced plastic outer sleeve that is being rolled out across existing Hula Hoops core 6-pack multipacks, removing 24 tonnes of packaging annually.

Inspired by the unbeatable taste of grilled bacon, the launch balances a perfect smoky flavour with the brand’s famous crunchy texture. Launching in Asda from 31^st  March and Morrisons from 19^th  May, the new product expands one of the nation’s favourite crisp brands, purchased by 28m UK households each year.

Launching in a multipack, the new Smoky Bacon variant capitalises on the strength of this format, with multipacks driving over a third of CSN sales. Hula Hoops BBQ Beef is the best-selling multipack within the “meaty & BBQ” flavour segment and the new addition complements the range with a strong, meaty flavour that appeals to consumers. The new product capitalises on the strength of the “bacon” flavour partition in CSN, worth £74m and growing +10% YOY.

The Hula Hoops Smoky Bacon multipack is well-positioned to add fun and excitement to both at-home and packed lunches, with 62% of buyers opting for Crisps, Snacks and Nuts as part of their meal.

Sasha Finan, Brand Manager at Hula Hoops, says: “We’re excited to launch a brand new flavour for the Hula Hoops core range, building on the brand’s momentum after reaching the impressive £200 million RSV milestone last year. The release of the new Smoky Bacon variant is a key step in driving incremental shoppers to the brand by tempting consumers with new and irresistible flavours.”

The new product will join Hula Hoops’ core range, featuring well-loved flavours Original, Salt & Vinegar, BBQ Beef and Cheese & Onion. It will be available in 6 x 24g multipack format. The multipack segment is the second largest in the category, valued at £1.8 million