LU, the iconic biscuit brand celebrated for its rich French heritage and premium quality, is expanding its indulgent biscuit portfolio in the UK with the launch of LU Le Petit Chocolat Noir. Building on the success of the brand’s No.1 product, Le Petit Chocolat, the new variant introduces a sophisticated dark chocolate twist, perfectly designed to elevate indulgent and pampering moments for consumers.

Since launching in the UK in 2021, LU has grown to be worth over £20m, supported by a leading repeat rate in the Special Treat Biscuits segment. The brand’s success has been driven by its strong French credentials, premium positioning and ability to deliver indulgent moments that resonate with shoppers. Biscuit shoppers are increasingly seeking high quality treats to enjoy during moments of relaxation, such as nestling up with a hot drink in the evening, which is the perfect occasion for consuming dark chocolate biscuits.

Georgia Hartley, Brand Manager for LU at Mondelēz International, says: “LU Le Petit Chocolat Noir is a natural next step for the brand. Dark chocolate is synonymous with premium indulgence, and this launch allows us to build on the success of our No. 1 product. We know our shoppers are looking for moments of indulgence and self-treating, and this new variant delivers a beautifully refined biscuit experience that stays true to LU’s French heritage.”

LU Le Petit Chocolat Noir will be available from May 2026.