MONSTER LAUNCHES ZERO SUGAR WATERMELON VARIANT

Rolling out from the beginning of February, Monster Ultra Watermelon combines a juicy watermelon flavour with the renowned Monster energy blend, giving consumers a delicious, refreshing energy boost with no calories and no sugar.  

Monster Ultra Watermelon will be available in both plain and price-marked* 500ml packs for shoppers to enjoy on-the-go. It will also come in four-can multipacks, to capitalise on the continued popularity of the home-based energy drink occasions that accelerated during the pandemic, and that have boosted demand for larger pack formats ever since.

Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said: “Two thirds of CCEP’s volume sales now come from low and no sugar variants – that’s 40% more than 10 years ago. The 7-strong Monster Ultra range is playing a big part in our low sugar success story and continues to grow at a rate of more than 57%.

“We know there’s big demand in the market for new and exciting flavours, especially in the low-calorie energy drinks segment. But it’s important to note that we will continue to offer choice across the whole Monster portfolio – and we recommend that our customers do the same. That’s why we’ve also invested in our core range recently, with the launch of a refreshed Monster Assault, which has a full-on flavour and a great-looking camo print can for maximum impact on-shelf.

“We’re confident that our latest launches will appeal to new and existing energy drinkers for a variety of occasions, and will drive sustained growth for the Monster brand throughout this year.” 

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