7 Days, the UK’s No. 1 brand in the croissant category, is joining forces with the world’s No. 1 cookie, OREO, to launch 7 Days OREO Croissant. The collaborative croissant is the first UK NPD for 7 Days since Mondelēz International acquired the business in 2021, and introduces a distinctive proposition within the bakery snacking category, offering retailers a clear point of difference on shelf. A bold, co-branded -pack design reinforces the product’s quality credentials and is designed to capture the attention of shoppers when perusing a busy fixture.

The product boasts a unique recipe that blends the soft, airy dough of a classic 7 Days croissant with a dual-texture filling that delivers the distinctive taste of OREO cream and cookie pieces. This combination has been carefully developed to appeal to both existing 7 Days shoppers and loyal OREO fans looking for something different, exceeding expectations in consumer testing.

The 7 Days OREO Croissant is expected to meet the consumer demand for trusted brands that offer a fresh twist and will sit alongside the core range of 7 Days Cocoa and 7 Days Cocoa and Vanilla.