PepsiCo is introducing its ‘Max Your Snacks’ retailer guide this March, a category guide designed to help convenience stores optimise their savoury snacks range through practical, easy-to-implement advice. In fact, convenience retailers could be sitting on an average of £17.8k worth of savoury snacks sales every year in-store. By executing the category in the right way, retailers could truly maximise sales and drive an additional uplift of 16%.

In the UK, 99% of the population consume savoury snacks, and within convenience outlets specifically, 50% of shoppers purchase from the category. PepsiCo’s ‘Max Your Snacks’ guide offers insights on the right space, range, layout, points of interruption and the right NPD to make the most of the category. It’s been designed to equip retailers with the tools and insights needed to support category expansion, and shines a light on the importance of price-marked packs (PMPs) within savoury snacks. The format helps build shopper trust and encourages impulse buys, offering clarity and value to shoppers.

Nic Storey, Senior Sales Director, Impulse, at PepsiCo,  comments: “At PepsiCo, we are committed to supporting the convenience channel and independent retailers in driving maximum success in their stores. Through our ‘Max Your Snacks’ guide, we’re equipping retailers with expert insights to help them feel confident, informed, and empowered to grow their business and unlock additional revenue. While launches like Extra Flamin’ Hot and Doritos Dinamita have injected excitement into the category, NPD is just one part of savoury snacking. It’s vital that we also work collaboratively with our retail partners to support our range as well and help them make PMPs work as hard as possible. This is a key format for the channel which we continue to support, ensuring our core range and bestsellers are available at great value to shoppers.”

Available exclusively via *shopt, PepsiCo is also giving retailers the chance to earn cash rewards for downloading the guide, plus an exclusive competition for those who engage with the principles. Kicking off from 17th March 2025, retailers who successfully download the Max Your Snacks guide via *shopt will earn £2 in credit on their account. From 1^st April 2025, retailers who have successfully downloaded the guide will then be invited to take part in a follow-up offer to stock five of PepsiCo’s recommended PMP SKUs. Retailers who upload a photo of the stocked items will be entered into a prize draw, with 30 winners each receiving £100.

PepsiCo’s Max Your Snacks guide is available via *shopt and can be accessed by independent and symbol group retailers with a *shopt account. To enter the competition and discover expert strategies to unlock your category’s full potential, download the *shopt app now at  https://www.shopt.digital/en-gb/#download.

Top five tips to help max your snacks:

1. RIGHT SPACE:  The main location for Snacks makes up  75% of Category Sales; Locating it close to other impulse categories, near front of store is important.
2. RIGHT RANGE:  Price Marked Packs drive  62% of savoury snack sales  and attract more shoppers so it’s important to make them a key part of your display to maximise impulse buys.
3. RIGHT LAYOUT:  Blocking your main fixture based on key missions makes it easier for shoppers to find what they are looking for. Using point of sale materials can deliver  12% of sales uplift.
4. RIGHT POINTS OF INTERRUPTION:  Place the right product options in  5 key secondary locations to boost impulse purchases and grow basket size.
5. RIGHT CAMPAIGN & PRODUCT VISIBILITY:  Shoppers in this channel are open to trying new, exciting products, like Doritos Dinamita, again unlocking opportunity to  drive bigger baskets.