As the weather increases and the nights get longer, the general trend is to see footfall in shops increase. People take advantage of the milder weather, lighter nights and with this interest in products change as well as customer shopping habits.
In this article we’ll cover the importance of seasonal marketing, new products you may want to consider highlighting in-store, and how to do this effectively ahead of spring.
Why seasonal marketing is key for retailers
Seasonal marketing is important for retailers because it allows them to capitalize on specific times of the year when consumer behavior and purchasing patterns are influenced by seasonal events, holidays, and changes in weather. By adapting your marketing strategies to align with these seasonal trends, retailers can maximize sales and connect with customers on a more relevant and timely basis.
There are many ways to highlight certain products in-store ahead of spring. This could be altering placement of products to increase visibility to customers, creating new in-store displays that captures the attention of customers, or using social media to place emphasis on products and deals you think relevant.
Products to spotlight over spring
- Plants
- Gardening tools
- Barbecue essentials
- Party supplies e.g. Easter, garden parties
- Eco-conscious products e.g. made from organic or recycled materials
- Limited/exclusive products e.g. fruit flavored drinks
Stock-up ahead of Spring
Don’t be the only shop without the essentials with the changing weather, aim to be the store that saves the day with good stock of all those products. Lighter fluid, coal, disposable barbeques – ensuring you are ahead of the game and getting these products ready to go on the shelves will keep your customers happy and increase sales.
Seize the seasonal mood
Although we don’t always notice, the changing of seasons can have a huge impact on our outlook and behaviour. Effective sellers can use these subtle mood changes to sell more products.
Spring is typically a time of growth, renewal and good intentions. Summer, a time of warmth, optimism and good humour. Retailers who can market these emotions with their products will find their customers more willing to buy.
January can be a slow month for retailers, with customers still suffering from Christmas debt hangovers. The good news is that by Spring, the burden of Christmas spending has eased and people are looking forward to longer days and warmer temperatures
With the right choice of product, a strategic in-store display and consistent social media marketing, your store can benefit from the change in weather this spring. And remember, your customers notice those little changes in-store. Aim to adapt your selling strategy with the changing seasons throughout the year to benefit changing buying patterns, and you could potentially see sales increase as a result.
Responses