A convenience store in West London aims to inspire other independent retailers after completing a store makeover to harness the momentum of BAT’s leading vape brand, Vuse. 

On January 10, the Chiswick Convenience Store, in West London, became the first ever convenience store to undergo a transformation and become a Convenience Fusion Store. 

The exciting Vuse rebrand involved a makeover to promoted the presence of the brand – the first time in 20 years that owner, Ali, has altered the store’s appearance.  

It’s all about raising the visibility of Vuse to new heights and support stores to cement customer confidence in the brand. Stand-out changes to the store include a brand-new fascia and Vuse-branded signage, canopy and window skin– all designed to put Vuse front and centre for customers. 

Becoming a Convenience Fusion Store is a win-win for the owner, who keeps the essence of a local store, while also ramping up sales potential by adding the unmistakable Vuse brand look and feel. 

Independent store owners across the country can now follow Ali’s lead and look to grow vape sales with the help of BAT and Vuse. 

Ali’s store was selected for the store makeover because of the high availability of Vuse products, its sales volume and the strong ongoing level of product information and robust youth access prevention for customers. With his significant Vuse customer base, Ali is proof of the importance to customers of an independent retailer that serves their favourite products locally – where loyalty is a powerful commodity. 

As the nicotine market continues to diversify, it’s likely retailers will continue to see fewer adult consumers asking for tobacco and a greater number enquiring about alternative nicotine products – driving further growth in vaping products. Vuse has continued to increase in popularity over the past year as adult consumers seek out alternatives. 

BAT has invested significantly to achieve its position with Vuse. The transition from Vype to Vuse was the next stage on its vaping journey, taking the best of both products to build a global brand that vapers can relate to anywhere in the world. 

The Chiswick store makeover has put it firmly in line to benefit from the increased popularity of Vuse with the potential to grow sales. Now it’s over to other independent retailers to seize the opportunity to raise awareness of Vuse with a powerful and impactful in-store experience for their consumers. 

BAT is proud to have made such a strong statement with Vuse and grateful to Ali, his staff and the wider team effort that has made it possible to introduce the UK’s first Convenience Fusion Store. 

This is just the beginning. Vuse is continuously adapting and expanding – so look out for more promotional events in the coming weeks and months. 

On top of the store initiative, independent retailers can continue to benefit from a range of promotions and discounts. Please contact your BAT sales representative and use BAT’s rewards platform, My BAT Rewards, to keep themselves and their teams up to date with the latest offers. 

Retailer Ali

Retailer Ali said “My Family and I have had The Convenience Store in Chiswick for 18 years. During this time the shop has served the Community with a wide range of Convenience products. My shop has a rich heritage of Convenience that goes back to the 1930’s I’ve been told. During our time here we’ve adapted to many changes over the years with Consumer demands to remain integrated within the local Community and their needs.  

Vaping as a category has grown so much and has now become a large part of Convenience. I recognise Vuse as a leading brand with Vape and I have built a good relationship with my BAT Reps.  

When we were offered to have a fusion with Vuse in our Store we could see it was a great opportunity and a decision that made complete sense to us as we already had a good adult customer base for Vuse products. So I’m really looking forward to results the relationship with Vuse brings to my Business.” 


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