Cadbury Dairy Milk Fingers, the iconic shareable biscuit brand loved by families, is giving shoppers the chance to win an incredible £20,000 through a brand new on-pack promotion. 

The Cadbury Dairy Milk Fingers Crossed promotion, which is on participating packs now, will offer shoppers the chance to win one of hundreds of cash prizes ranging from £50 right up to 3x top prizes of an incredible £20,000! 

To win, shoppers simply need to pick up any promotional “Fingers Crossed” pack of Cadbury Dairy Milk Fingers, find one of 200 “crossed fingers” inside, and potentially celebrate a big cash prize. 

The campaign comes off the back of a strong year for Cadbury Fingers, which has incredible heritage and trust with shoppers and has seen value and volume growth1 as a result of this. The brand has re-established its emotional connection as the heart of fun shared family moments, which has helped 33%2 of shoppers believe that it is a brand that brings people together. Cadbury Fingers has also shown significant growth by scoring #1 brand equity score3 within the Sweet Biscuits category.  

The Cadbury Fingers Crossed competition will be signposted clearly on all participating packs – Cadbury Dairy Milk Fingers 114g, Cadbury Bournville Fingers 114g, Cadbury Dairy Milk Orange Fingers 114g, Cadbury White Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g. 

The competition will be supported with striking in-store materials including brand-new POS material to capture shoppers’ attention and digital promotion as well as OOH advertising.  

For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk