Leading confectionery manufacturer, Perfetti Van Melle, leads innovation in the category once more with Chupa Chups, Flavour Playlist XXL – a fusion of five, mouth-watering flavours packed into one lollipop! Chupa Chups is a £17.7m brand, growing at +5%[1], so it’s fruitful timing for this new launch.

Available in all channels from May, for RRP 50p, Flavour Playlist XXL offers a delightful medley of Cola, Cherry, Lemon, Lime, with Strawberry bubble-gum at its core, promising a multi-sensory experience that will leave tastebuds tingling. As the UK’s number one lollipop[2] brand, Chupa Chups continues to push the boundaries of confectionery innovation and Flavour Playlist XXL is no exception.

Carefully curated to appeal to a diverse range of tastebuds, mixing tantalising, long-lasting flavours with unexpected twists, this ‘Forever Fun’ creation is not only big in size but big on taste. It’s the ultimate treat for teens seeking excitement and variety from their favourite lollipop brand. The launch of Flavour Playlist XXL will be amplified by organic social media, reaching that key teen demographic to drive excitement and buzz around the NPD.

Kim McMahon, Brand Manager at Chupa Chups, said: “We are thrilled to introduce the Flavour Playlist XXL, our latest innovation that showcases the diverse range of flavours that Chupa Chups is known – and celebrated – for. This product is all about pushing boundaries and redefining what’s possible in the confectionery industry – it’s a gamechanger for sweet enthusiasts everywhere.

“In addition to being the UK’s most eaten and purchased lollipop[3], Chupa Chups has earned a reputation for delivering fun and excitement through its iconic products; the Flavour Playlist XXL further strengthens this reputation, offering consumers an exciting new way to enjoy their favourite Chupa Chups flavours!”