Number one soft drinks brand in GB1 is adding a new lemon flavour to its line-up, available with and without sugar.
Designed to help retailers tap into the growing flavoured colas sub-segment.
Launch will be supported by an integrated marketing campaign.
Coca-ColaTM is adding a refreshing twist to Coca-Cola’s ‘Real Coke’ taste with the launch of two new lemon-flavoured colas.
Rolling out nationwide throughout March, Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will combine the biggest soft drinks brand in GB[1] with the refreshment of lemon giving consumers the option to enjoy with or without sugar. The eye-catching packs put the citrus flavour front and centre, combining the iconic Coca-Cola red with a yellow gradient and lemon graphic.
The two variants will be available in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go and larger 2L (Coca-Cola Zero Sugar Lemon),1.75L (Coca-Cola Original Taste Lemon) rPET bottles and multipack cans for sharing occasions at home. Priced marked options will be available for Coca-Cola Original Taste Lemon in 500ml rPET and 330ml cans and 500ml rPET bottles of Coca-Cola Zero Sugar Lemon.
A Big Hit of Lemon!
By combining the much-loved taste of Coca-Cola with a bold blast of citrus, the new launches will meet growing consumer demand for innovation in colas, with flavoured colas growing ahead of the colas segment as a whole[2].
Coca-Cola Original Taste Lemon and Coca-Cola Zero Sugar Lemon will join Coca-Cola’s existing flavoured colas range, which is worth £118m and growing in value and includes Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar Cherry and Coca-Cola Zero Sugar Vanilla[3].
The roll-out will be supported by a large-scale integrated marketing campaign, including sampling, out-of-home advertising, experiential, social media content and in-store activation. Convenience retailers can request POS kits on Coca-Cola Europacific Partners trade website My.CCEP.com.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola and lemon are a natural combination. Consumers that order Coca-Cola in a pub will be used to seeing it served with “ice and a slice”, which for many is the ideal refreshment on a hot summer day. Our new Lemon flavour will help us to bring that iconic pairing into retail, with a full-on zing flavour to deliver a taste that we know consumers will love – with and without sugar.”
“Flavoured colas are growing ahead of the total cola segment[4] as consumers look for new twists on their favourite drink, which we’ve seen through the popularity of our cherry variants and other limited-editions. The sub-segment presents a real opportunity for retailers, and we’ll be investing in our range of flavours throughout 2024 to help them make the most of it.”