Morrisons has opened its first independent Morrisons Daily store on a university campus in Bristol.
The 1,949 sq ft fresh food convenience store, located at the University of the West of England (UWE), launched on 1 September and offers customers a carefully tailored mix of Morrisons own brand products alongside branded favourites.
As well as new ranges, the store has received a complete redesign internally and externally incorporating Morrisons operational planograms with its bright, modern branding.
Paul Dobson, Sales Director – Franchise & Wholesale Supply at Morrisons, said: “As we continue to expand our network of Morrisons Daily’s with independent retailers we are delighted to have opened our first university store with UWE Bristol. The team there has a wealth of retail expertise and we’ve combined that with our operational support to create a brand new store for the university.
“It offers a mix of Morrisons own brand products and branded favourites such as fresh fruit, veg, meat, bread and dairy as well as a wide selection of pizzas, ready meals, cupboard essentials and food to go. In addition to the new ranges, the store has also received a complete redesign internally and externally incorporating Morrisons bright, modern branding.”
Kristian Fernandez-Mitchell, Business Improvement Manager at UWE Bristol, said: “We’re really excited to have partnered with Morrisons and the feedback from the university community since opening has been overwhelmingly positive. We’ve been really impressed with the support the team at Morrisons has given us over the last few months from an operations and format perspective right through to the promotional plans and ranges and are really pleased with the result”.
Morrisons was proud to be crowned the Convenience Retailer of the Year at the 2023 Retail Industry awards for its Morrisons Daily stores. The number of independent retailers opening up Morrisons Daily stores continues to grow thanks to the strength of the Morrisons brand as well as retailer focussed benefits such as no delivery fees or charges.
Any independent retailers who would like to become a Morrisons franchise or wish to hear more about Morrisons Wholesale should contact convenience@morrisonsplc.co.uk.
