London, 24 November – Coca-Cola has announced the return of its famous Truck Tour to sprinkle some magic and cheer across Great Britain.
The Truck Tour is set to be bigger, brighter, and more dazzling than ever before, with festivities taking place at 17 stops nationwide, starting in Glasgow on Friday 24th November, stopping at Silverburn Shopping Centre, and Edinburgh on Saturday 25th November at Fort Kinnaird Shopping Centre, promising a sleigh-load of excitement for everyone.
The journey will be packed with interactive experiences to help visitors immerse themselves in festive fun – from a walk-in, and snow-filled bauble, to games giving visitors the chance to win a selection of prizes including meal-inspired rewards and recycled Christmas tree decorations.
Families can pose for a memorable photo opportunity in front of the iconic Coca-Cola truck while listening to the Coca-Cola Christmas choir as they perform a set of carols.
Visitors will also be able to take part in the ‘Discover Your Inner Santa’ quiz, inspired by this year’s new ‘The World Needs More Santas’ advert.
Coca-Cola has partnered with Neighbourly, to support the local communities across the cities the Coca-Cola Truck Tour will be visiting. This initiative forms part of Coca-Cola’s ongoing support of Neighbourly through its partners Coca-Cola Europacific Partners (CCEP), the bottler that produces the iconic drink. CCEP has worked with Neighbourly since 2020, making positive differences in communities through an effective volunteering programme.
The beginning of the Truck Tour follows the launch of an on-pack promotion, offering consumers chances to win incredible festive prizes, including trips to Lapland, unforgettable foodie experiences, and exclusive Coca-Cola goodies.
Keep Up To Date on Truck Stops
As the Coca-Cola Truck Tour makes its merry way through the nation in the lead-up to Christmas, stay tuned for the schedule, which will be unveiled over the coming weeks at @CocaColaGBI (Instagram).