To celebrate the launch of its latest ultra-value, ready-made cigarette, Mayfair Gold, Japan Tobacco International (JTI) has announced the launch of an in-depot ‘Go for Gold’ prize draw, with a total prize pot of a quarter of a million pounds.
Beginning on the 16th October 2023 and running until the 1st December 2023, the prize draw will give five lucky retailers cash prizes of £50,000 each – money which could be used for a store refit, an essential purchase such as a new van, or simply to take a well-deserved break – plus hundreds of other prizes to be won.
For a chance to win, retailers simply need to purchase an outer of Mayfair Gold at one of more than 50 selected wholesalers across England, Wales, and Scotland to be entered into a prize draw. Every outer purchased will result in one entry, with no limit on the number of times a retailer can enter. The more outers purchased, the higher the chance of winning £50,000. All entries have an equal chance of winning the prizes.
Hundreds of other prizes are also up for grabs. Retailers will have the opportunity to participate in a ‘Stop the Clock’ game, in which they will be asked to press a button and stop a counter at exactly 10.9999. Every retailer who stops the counter at exactly 10.9999 will win a £10 Amazon voucher. Even those who don’t stop the counter on the required point will receive a consolation prize, so everyone’s a winner!
Mark McGuinness, Marketing Director, JTI UK comments: “The successful launch of Mayfair Gold earlier this month is, in no small part, down to the efforts of retailers across the country.
“So, to give something back to our trade partners and retailers as a thank you for their continued support, we have launched the ‘Go for Gold’ prize draw and roadshow, with some serious prizes that match our ambitions for this brand.”
Winners of the five £50,000 prizes will be announced by 15th December and retailers can find out more by speaking with their local JTI Business Adviser. For a chance to win one of the five £50,000 prizes or one of hundreds of other prizes, retailers should stock up now on Mayfair Gold from a participating wholesale depot.
Full terms & conditions available here.
