KP Snacks has today announced a new media investment to drive awareness of its non-HFSS Hula Hoops Puft range. The campaign will run regionally until mid-July across Out of Home, Digital Out of Home, and social media channels.

The campaign continues Hula Hoops Puft’s “Hula Licious Hula Lightful” messaging, spotlighting the range’s flavour credentials and low-calorie offering. At just 72 calories per pack, Hula Hoops Puft is one of the top 10 best-selling “Better for You” multi-packs.

Capitalising on the strength of the Healthier Snacking segment, which is growing +22.3% YOY[1], Hula Hoops Puft is the perfect lighter pick me up to have between meals.

Dayna Riordan, Brand Manager, KP Snacks, said: “As a responsible snacks manufacturer, KP Snacks is committed to providing permissible products for consumers. Hula Hoops Puft delivers the perfect light and crispy snack for increasingly health-conscious shoppers and our latest campaign will keep the range at the forefront of consumers’ minds, helping to drive sales and brand penetration.”

Worth £9.3m[2], Hula Hoops Puft is available in 6-packs with delicious flavours including Grilled Beef, Salted and a brand new Cheese & Onion variant.