• £750K investment aims to increase awareness and sales

KP Snacks is launching a new £750,000 radio and Out of Home campaign to drive awareness of its premium snack brand Tyrrells, promoting its high-quality and great tasting range.

Running from 6^th March until 21^st May, a new radio campaign will feature Tyrrells core range of classic and well-loved flavours, includingLightly Salted, Sea Salt & Cider Vinegar and Mature Cheddar & Chive.

Alongside it, an Out of Home and social media campaign for Tyrrells Lentil Crisps will capitalise on the strong growth of Healthier Snacking at +29.1%^[1]. Tyrrells Lentil Crisps deliver a flavourful and light snack with 30% less fat than regular potato crisps*.

Dan Winslet, Global Tyrrells Marketing Controller says: “Tyrrells delivers delicious flavours and quality to the CSN category and we want to make sure the brand remains front of mind for shoppers. The new brand campaign will help engage shoppers while boosting sales for our retailer partners.”

Worth £58.6m RSV, Tyrrells holds a 13.3% share of the Premium Snacking segment^[2]. Perfect for catering to special or informal sharing occasions, Tyrrells is a quintessentially British brand with quality at the heart of its offering.