Gordon’s, the number one gin brand in GB[1], is launching limited-edition Gordon’s Sugar Plum Gin Liqueur (20% ABV) just in time for the festive season. Available in 70cl bottles at an RRP of £14*, the deliciously fruity liqueur rolls out into the grocery channel from November 2023.
Gordon’s Sugar Plum Gin Liqueur has been crafted to balance the classic, refreshing and botanical taste of Gordon’s with sweet plums, offering a uniquely jammy, lightly spiced flavour, with a rich purple hue. Over 11 million adults consume gin in the UK[2] and with more than half (56%) of cocktail consumers drinking cocktails at home[3], the new liquid meets the needs of those adult shoppers who are looking to create high-quality, great-tasting drinks over the winter months – enabling retailers to tap into the demand for gifting moments and creating cocktails at home.
The limited-edition bottles have been designed to stand out on shelf, featuring elegantly sparkling sketches of plums and berries in a wintry purple to bring the occasion to life for shoppers.
The new expression from Gordon’s has also received the Good Housekeeping Christmas Taste Test 2023 seal of approval, and is set to be a hit with those shoppers who are planning get-togethers with family and friends in the run up to Christmas.
Hazan Aydin, Head of Gordon’s & Pimm’s, Diageo GB, said: “Gordon’s is always looking at ways to provide something new and exciting for consumers and brand loyalists to explore. We have been growing our Gordon’s family over recent years with a range of successful flavour expressions and we’re thrilled to be introducing Gordon’s Sugar Plum Gin Liqueur to the market this festive season. The new innovation arms retailers with a unique twist on the classic Gordon’s spirit, and is the perfect flavoursome tipple to elevate those at home occasions.”
Available across the grocery channel from November 2023 at an RRP of £14*, the launch of Gordon’s Sugar Plum Gin Liqueur (20% ABV) will be supported by a creative marketing campaign including PR, digital, social and influencer engagement to keep the product front of mind for shoppers throughout the winter months.
