Monster Ultra Peachy Keen is the latest addition to the no.1 zero sugar energy range in GB[1]
Latest NPD builds on a strong 12 months, which has seen Monster add £94m[2] to its retail value and deliver 20% volume growth[3]
Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its Monster Energy range with a new zero sugar peach flavoured variant, Monster Ultra Peachy Keen.
Rolling out nationwide from the end of September, Monster Ultra Peachy Keen is the newest launch from the brand and follows the arrival of Monster Lewis Hamilton Zero Sugar, Monster Juiced Aussie Lemonade, Monster Ultra Rosa and most recently Monster Zero Sugar. In fact, the top three innovations in the energy drinks category so far this year are from Monster[4].
Innovation is key to Monster’s growth strategy and has helped the brand become the fastest growing major energy brand in GB[5], worth over £545m[6] and adding £92m of sales[7] in the last year alone while maintaining 20% volume growth[8]. The Monster Ultra range is the no.1 zero sugar energy brand in GB[9].
Monster Ultra Peachy Keen
Monster Ultra Peachy Keen boasts a crisp light peach flavour, giving consumers a delicious, refreshing energy boost with no calories and no sugar.
The unique light peach coloured can design pays homage to the ‘summer of love’, delivering maximum impact on shelf to help drive sales. Monster Ultra Peachy Keen will be available in 500ml plain or price-marked single cans and four can multipacks which are non-price-marked.
Convenience retailers can request POS materials via My.CCEP.com from the end of September, to help bring the launch to life in-store.
Pippa Foster, Associate Director Commercial Development at CCEP GB, said: “Energy drinks remain the no.1 deliverer of value growth in soft drinks, worth more than £1.8bn to retailers[10] and growing in both volume and value in GB[11]. And much of this is down to diversification and innovation, led by Monster.
“More than 55% of category innovation sales over the last year have come from Monster’s great tasting NPD[12] – and we’re confident that Ultra Peachy Keen will build on this success. In fact, Monster Ultra Peachy Keen in the US has already become the no.3 SKU in the Ultra line-up[13]. This new launch will tap into demand for zero sugar and flavoured energy drinks[14] so we’d recommend that retailers get stocked up.”
Peachy Keen joins the seven strong Monster Ultra range which includes Ultra White, Ultra Fiesta, Ultra Gold, Ultra Rosa, Ultra Watermelon, Ultra Paradise and Ultra Black.
