Peperami launches new premium range for adult snacking at home
Peperami, the UK’s number one meat snacking brand¹, brings a taste of Spain straight to shopper’s homes with the launch of a new innovative range called Peperami Tapas.
The launch of Peperami Tapas features premium chorizo and salami, offering an irresistibly indulgent option for snacking at home.
Emily Prince, Head of Peperami Brand Marketing, said: “Peperami’s new Tapas range brings the essence of Spanish charcuterie into the comfort of the home. Every bite is high in protein and bursting with flavour. Whether shoppers are looking for a mid-afternoon pick me up or just can’t wait until dinner, Peperami Tapas is the snack they will keep coming back for.”
The new Peperami Tapas range includes two snack sticks:
Chorizo: Seriously smoky, and infused with authentic Spanish spices, these chorizo sticks are perfect for those craving a savoury snack that delivers on taste.
Salami: Seasoned and cured to perfection, these salami sticks are infused with mouthwatering Mediterranean notes.
This innovative new launch from Peperami is set to provide consumers with a sophisticated snacking offering that is full of flavour and truly satisfies those mid-afternoon cravings.
The Peperami Tapas (RRP £2.00 for a pack of 6 sticks) range will be available in participating supermarkets, convenience stores and wholesalers from April 2024.
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Notes to Editors
¹Source: Nielsen, Value Sales, MAT to Jan 2024
About Peperami
Peperami launched in 1979 and is the number one meat-snacking brand in the UK and continues to grow at a phenomenal rate.
Peperami has always focused on driving innovation, popular tastes and flavours that continue to resonate well with consumers.
Peperami’s range of products deliver on the growing consumer demand for high-protein snacks that keep you fuller for longer, whilst delivering a satisfying flavour kick.
On top of the popular Peperami Original meat stick, the brand has introduced various options that are perfect for on-the-go consumption or at home – including Peperami Chicken Bites and Pizza Buns.
After the successful launch of Peperami’s Roasted Chicken Bites, Peperami has continued to innovate, adding to its successful meat-snacking portfolio with its Pizza Buns range.
Additional items from the portfolio include Peperami Snack Boxes – such as Salami & Cheese.
Peperami has also launched its first meat-free products to the range called Vegerami, to offer the nation a meat-free alternative to satisfy their meaty cravings.
