Ribena has unveiled a brand new on-pack promotion across its full range of formats which will give shoppers the chance to win memorable family experiences every day. Ribena will be once again providing a summer of fun for families and driving sizzling sales for retailers with this new competition launching this month.

With prizes up for grabs including UK holiday packages and experience vouchers – as well as an additional 1000 cash prizes to reward shoppers with some summer spending money – this competition is set to grab consumers’ attention in store and drive soft drink sales for stores.

Aurelie Patterson, Head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), explained: “This fun new campaign showcases how we as a brand put consumers at our heart, giving families the chance to come together and make memories this summer with the delicious taste of Ribena. It’s also a great sales opportunity for retailers during the key selling season for soft drinks – capturing those additional sales at an important time. It’s our most extensive summer promotion ever – running across both our squash and ready-to-drink range – so retailers should make sure they’re stocked up and ready for the extra demand!”

Shoppers can enter this exciting promotion via a QR code on pack, which can be found across the brand’s squash formats from this month onwards, followed by ready-to-drink in May.

Alongside this unique on-pack offering, the iconic Ribena berries are back once again on our screens this summer. The berries made their much-anticipated return to TV last year reaching 67% of people across the UK, growing consideration, and spontaneous awareness for the brand. Ribena is investing to bring back the lovable berries to help drive additional sales for retailers.