Molson Coor’s Staropramen will partner with Everdure by Heston Blumenthal in a global campaign celebrating BBQ like an expert.

This promotion will be supported by a brand new connected packaging experience where people can scan a QR code on Staropramen multipacks in order to enter the competition.

Customers will simply have to scan for a chance to win 1 of 30 BBQs from EVERDURE by Heston Blumenthal PLUS many other Staropramen BBQ prizes- retailers are advised to stock up on Staropramen in order to give their customers the best chances of winning!