PUT SOME PASSION INTO YOUR RANGE WITH CÎROC’S LIMITED-EDITION
FLAVOUR
Cîroc, the No.1 super-premium vodka1, is building on the brand’s significant growth
momentum within the flavoured spirits category with the launch of Cîroc Passion (37.5% ABV).
Available in a 70cl format, Cîroc Passion is available until stocks last and is being rolled out now in the off-trade – including wholesale and convenience – as well as the on-trade, in order to fulfil expected demand.
With 50% of those that buy Cîroc in convenience saying they would only ever consider purchasing the
premium-vodka brand, the new flavour is set to capitalise on the brand’s popularity and help shoppers
maximise on celebratory moments.
Demonstrating its relevance within the flavoured vodka category, which is currently the fastest growing sub-segment in vodka at +58.9%, the refreshing new product is masterfully infused with an exotic blend of distinctive flavours. Inspired by the tropics, Cîroc Passion is set to provide the ultimate taste experience with subtle notes of pineapple, mango, citrus and hibiscus.
The striking bottle uses bright, vibrant colours to give a strong stand-out on shelf and displays its classic
metallised orb in the centre – a characteristic feature of the Cîroc brand.
As consumers’ love for vodka-based cocktails continues, Cîroc have created a hero serve to best enjoy the
flavours of the tropics. Pour 50ml of the spirit, 50ml of tropical juice, 100ml of lemonade and garnish with
mint to enjoy Cîroc’s ‘Passion Tropics’ cocktail – a lusciously different and elegantly smooth serve.
Nick Pearson, brand manager for Cîroc, Diageo GB comments: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to celebratory and social occasions. We are extremely
excited to launch limited-edition, Cîroc Passion and are confident the combination of the flavour and the
brand will be a hit. New flavours are crucial for retailers and operators alike, who are looking to get customers excited about their drinks range, and this is no exception”.