CONVENIENCE RETAIL’S EMILY JAMES TO LAUNCH TIPL RANGE OF NON-ALCOHOLIC COCKTAILS

Emily James plans to shake up the drinks category with the introduction of TIPL.

TIPL’s absolutely stunning flavours match the nations favourite cocktails/mocktail, yet they contain brain boosting nootropics and vitamins. Crafted in the UK using natural ingredients, all three products are vegan.

RRP £2.89 | The 250ml cans are available in

• Spicy Margarita | (Lime, Chilli, Vitamin B1, Vitamin B5, Vitamin C, Ginseng)
• Mojito | (Lime, Mint, L-Theanine, Vitamin C)

Coming soon

• Expresso Martini | (Coffee, Vitamin B, Vitamin C)

Background

Emily James, Founder of TIPL said “I gained an interest in the Low2No industry whilst working at Lumina Intelligence, and by becoming more mindful of what friends and I were drinking post-university.”

Whilst the major players in the market were focussing on the taste of alcohol, Emily felt it was important to focus on both the taste and feeling of drinking cocktails through the use of functional ingredients.

With 39% of 18-24 year olds not drinking at all, and 44% occasionally or regularly drinking alcohol alternatives, according to a recent YouGov survey, Emily believes retailers should be offering more alcohol-free alternatives especially for younger consumers who are trying to be more mindful. Emily hopes TIPL can be at the forefront of the mindful drinking movement.

Emily is excited that TIPL is in the first cohort of The Good Crowd and Bread & Jam’s B Corp Programme.

First independent convenience store to stock TIPL is Dike & Son, Stalbridge

The plan to initially launch into Convenience will come as no surprise to those who know that Emily has grown up with a passion for the channel. We really hope independent retailers will want to get behind the launch so trade orders have been set up with Dike & Son so that retailers can order cases through their website in the interim of the brand being listed by Delivered Wholesalers.

Adam Vincent, Company Director of Dike & Son said “I was lucky enough to work at one of Jonathan’s stores in my early career when I was working for Budgens, when Emily was a baby! So to be the first retailer to try it and stock it is great from my perspective.

Vincent continues, “We tasted it with a number of staff and it’s absolutely delicious. We expect our customers will love them and are excited to see how the cans perform.

We are so excited to be part of something that has huge potential and is very much on trend, people are fed up of hangovers and losing the next day to the night before but still want to feel very much part of the party, out with boring orange and lemonade and in with the mocktails!

Congratulations to Emily for seeing an opportunity and grabbing onto it.”