DETERMINED DEE MAKES US PROUD – RETAILERS DOING COOL SH-TUFF

Just this past week, superstar retailer Dee Sedani jumped out of a plane in honour of the late retailer Raj Aggarwal. 

Raj sadly passed away in April 2020, and our community has raised thousands of pounds for charity in his honour. The total raised now stands in the thousands, something that we can all be proud of, especially those retailers who have pushed themselves to incredible heights in the name of charity.

Dee has further proved what we already knew, that the convenience trade is one of the most tight-knit and caring communities in the world. We retailers are capable of doing incredible things if we put our minds to it, the amount of charitable work seen in our sector from street level and up is astounding.

Dee completed his jump smoothly, even giving a thumbs up to the camera as he fell from the clouds! To see the jump, check out the video below:

If you would like to donate to Dee’s JustGiving page, and #doasRajwoulddo, the link is below:

https://justgiving.com/fundraising/deesedani