FRUBES TURNS ITS DAIRY SCARY FOR SOME HALLOWEEN FUN
Top-selling Kids’ Yogurt brand, Frubes, is summoning the Halloween fun and excitement this autumn with the reincarnation of its Spooky Edition multi-packs.
Frubes has invested in digital marketing to boost awareness of the limited-edition packs and drive sales. Activity includes online shopper marketing and social, with the brand partnering with three popular online creators to produce share-able spooky content over the Halloween period.
Demand for on-the-go formats is increasing as inflation affects shopper behaviour[1]. More and more parents are choosing lunchboxes over school meals to manage spend, which has led to portables becoming the number one pack format in Kids Yogurts at a value of £102million[2]. The number two brand in Portable Yogurt and a lunchbox staple, Frubes is going from strength to strength, reaching a brand value of £25.4m.
Ewa Moxham, Head of Marketing for Frubes, said: “Our limited-edition packs are a great way of creating excitement for kids during mealtimes, whilst also fuelling them with Calcium, Vitamin D and protein to help them grow strong and healthy. Frubes’ Scary Tubes are the perfect addition to kids’ lunch boxes or as a snack and are therefore a must-stock for any retailers looking to drive sales during Halloween season.”
[1] TalkingRetail.com, BBC survey reveals full impact of inflation on shopping habits, 2022
[1] Nielsen,Total UK including discounters 27.8.22