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HOVIS UNVEILS SEASONAL ACTIVITIES

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Helping bring some festive cheer to the nation with Ho Ho Hovis®…

Hovis®, the iconic 137-year-old British bakery brand, is delighted to announce the launch of its limited-edition Ho Ho Hovis® seasonal pack designs, created to infuse a touch of festive spirit into some everyday bakery favourites.

The festive packs are rolling out onto retailers’ shelves for a duration of seven weeks. Featuring across some of Hovis’ much-loved loaves, including Soft White and Best of Both® (see below for full details and RRPs), the limited-edition designs will bring some seasonal “sparkle” to bread fixtures across the country.

Hovis® Soft White Medium is the biggest-selling medium-sliced large loaf of pre-packaged white bread in GB , while Hovis® Best of Both® is a loaf that is particularly suited to families, delivering the great taste of white bread with wholemeal flour. Hovis® Best of Both® is rich in calcium and a source of fibre.

In addition to the light-hearted seasonal pack designs, as part of wider seasonal activity, Hovis® has also developed some bold and distinctive “must have” Ho Ho Hovis® Christmas jumpers and bobble hats to be won as part of an online consumer competition, with a further limited number available for purchase online.

Claire Parlour, Marketing Director at Hovis®, comments, “Whilst we hope to bring a smile to people’s faces with some of our light hearted festive activities, we are also acutely aware that Christmas can be a difficult time for many families. This year Hovis® will be continuing its long standing relationship with FareShare to try and ensure that some of those most in need are supported.”

As part of its festive campaign, Hovis® is taking its collaboration with FareShare a step further and will ensure over 250,000 loaves (equivalent to 9 million sandwiches or 18 million slices of toast) are provided to FareShare by the end of 2023 . Over the last 4 years, Hovis has provided in excess of 1 million loaves to FareShare as part of its ongoing collaboration.

Polly Bianchi, Director of Fundraising at FareShare, said: “We’re incredibly grateful to the support from Hovis®, which will make a huge difference to getting more food to people who need it. Food insecurity fuels both hunger and loneliness, and without enough food, inviting friends and family over becomes a challenge. Support from our partners is so important at Christmas, so that good-to-eat surplus food can be shared with communities across the UK, instead of going to waste.”

The full limited-edition Ho Ho Hovis® Christmas packaging lineup includes:

Hovis® Soft White Medium 800g with an RRP of £1.39
Hovis® Soft White Thick 800g with an RRP of £1.39
Hovis® Soft White Extra Thick 800g with an RRP of £1.39
Hovis® Best of Both® Medium 800g with an RRP of £1.35
Hovis® Best of Both® Thick 800g with an RRP of £1.35

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