Introducing our A Team, who come armed with a wealth of knowledge across the convenience and independent retailer sectors. Get to know us better below!

Paul Cheema is an industry veteran with over 30 years experience. Paul provides a powerful voice for independent retailers, often appearing on TV and radio. He is passionate about retailers learning from each other and supporting one another.

Paul Cheema


Paul Chamberlain is an industry expert with tenure in the ACS and various media publications. Paul understands convenience and is experienced in hosting events and conferences with the utmost of charm.

Paul Chamberlain


Rachael is new to the sector but brings a wealth of experience, previously working for Trinity Mirror. Rachael is the glue that holds us all together, as well as communicating with retailers and hosting videos.

Rachael Goodall


Maria is the digital content guru and trendiest member of the team!
She handles the social media, graphic design, articles, and video content creation, including C-Talk ‘Store Tours’.

Maria Pargas


Sasha is our website and layout design guardian. 

She has developed and worked with many FMCG brands over the years, including for Nestlé, Rowntrees, Herta, Libby’s, Danone and Cariel Vanilla Vodka. She was also the international brand guardian for Brockmans Gin, after playing a huge part in the initial brand / packaging design. 

Sasha Westbrooke


How can the C-Talk team help me?

The C-Talk team can always be contacted by retailers through email or social media messages. We are here and we will listen!

The C-Talk team can be contacted by brands through email or telephone.

Of course! If you’d like to be featured in a store tour or interview, contact the team through email!