Coca-Cola Europacific Partners GB (CCEP) reveals a refreshed packaging design for Jack Daniel’s and Coca-Cola Zero Sugar, designed to clearly differentiate it from the Jack Daniel’s and Coca-Cola Original Taste variant and help retailers tap into the opportunity for zero sugar options.
Rolling out this month, cans of Jack Daniel’s and Coca-Cola Zero Sugar will now feature a bright red collar to improve standout on shelf. This is replicated on the shelf-ready packaging trays with a bolder red stripe and ‘Zero Sugar’ callout. Displayed next to the Jack Daniel’s and Coca-Cola Original Taste variant, which is unchanged in primarily black packaging, it’s now far easier for shoppers to determine which is which at a glance, and to choose the product they want to enjoy.
The Jack Daniel’s and Coca-Cola alcohol ready-to-drink (ARTD) range has generated nearly £21m[1] worth of sales since it launched in March 2023. The Zero Sugar variant has generated around 17% of these sales to date[2].
Elaine Maher, Associate Director, Commercial Development, at Coca-Cola Europacific Partners GB, said: “Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers. Given that two-thirds of what we sell in GB from a soft drinks perspective is now low or no sugar[3], we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio. We are confident that Jack Daniel’s and Coca-Cola Zero Sugar represents a significant opportunity for growth, and is now even better placed to reach its full potential.”
Paul London, ARTD Director at The Coca-Cola Company said: “Jack Daniel’s and Coca-Cola was our first successful alcohol ready-to-drink last year, and we hope the recent addition of the red collar on Jack Daniel’s and Coca-Cola Zero Sugar cans will help consumers choose the right beverage for them at shelf. We’re pleased to see the Jack Daniel’s and Coca-Cola ARTD brand go from strength to strength as we move into its second year being on the market.”
The news follows the announcement that Absolut Vodka & SPRITE has joined CCEP’s ARTD portfolio to help drive growth in GB’s £540m ARTD category[4], which remains the biggest ARTD market in Europe[5]. Absolut Vodka & SPRITE is available within wholesale and convenience now and rolling out into Grocery later in the Spring.
Jack Daniel’s and Coca-Cola (with and without sugar) and Absolut Vodka & SPRITE ready-to-drink adhere to the responsible marketing practices of The Coca-Cola Company and Coca-Cola Europacific Partners.
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