RETAIL INDUSTRY COMES OUT TO SUPPORT THEIR OWN

The retail industry came out in full force to support retailing boxer Dylan Cheema, as he continued his unbeaten run at the Coventry Skydome.

Coming from a retailing background, working in family run Malcolm’s Stores, Dylan continues to prove he not only has the heart of a lion, but also the backing of the industry. Not only were retailers and brand representatives seen in Coventry this weekend, the support was felt all all over the world thanks to the powers of social media.

Winning by decision, Dylan was roared on to victory by his hometown crowd and retail family, with the fight being shown at prime time on Sky Sports. It was a fantastic show of solidarity and support from our industry, something which we are so very good at.

Hopefully this can encourage other retailers to take up sport or hobbies in their spare time, as we’ve seen how far this can take you!