SPAR OWN LABEL EXPANDS FOR SUMMER BBQS
Leading symbol group SPAR has launched a variety of own label products to maximise this summer’s great opportunity.
The SPAR Brand range is set to boost independent retailer’s sales this summer and take advantage of BBQ and alfresco eating, picnics, days out and Bank Holiday celebrations.
With 2022 seeing the first fully restriction-free summer since 2019, SPAR Brand has focused on the fresh opportunities for stores by offering a host of products for retailers to make the most out of the summer.
This year’s SPAR Brand products for the summer include several products which will cover shopper needs for seasonal eating, BBQ’s, picnics and alfresco dining.
New for 2022 are SPAR Chorizo style sausages, Jumbo Hot dogs, Quiches plus range extensions on Dips.
Many successful products from last year also return as limited editions. Several categories have seen a fresh upgrade with a new packaging design and a handful of NPD lines have been introduced to either expand on customers choice, adapt to changing shopper habits or close own label gaps.
Joanne Cramer, SPAR UK Senior Brand Manager, said: “This is a huge opportunity for stores to support SPAR own label. We see stores that engage early and support the new lines to maximise seasonal performance reap the benefits.
“Shoppers to our stores can get great quality and value from choosing some of our award-winning hero lines such as our SPAR Basil Houmous, SPAR Lamb koftas, SPAR Feta and spinach parcels, and SPAR spicy tapas collection. Plus, we have an ongoing 2 for £6 and 2 for £8 on our range of marinated and BBQ essentials this summer from SPAR burgers, Chinese pork steaks and BBQ chicken drumsticks.”
The SPAR Brand summer range will be supported with digital activity with the aim to drive store visits and increase basket spend. Lifestyle and video content will be available to support and drive brand engagement and the digital team will be using social polls, Instagram, TikTok to target foodies with a variety of content.
“We know shoppers are always looking to react when the sun shines and SPAR stores are ready and able to fulfil all our customer needs with great value, quality and tasty range of fresh foods whatever the weather,” Cramer added.
The range of the SPAR Brand summertime products are now available in participating SPAR stores around the UK.
Here’s a list of all the products offered, along with RRP:
SPAR Sweet Chilli Chicken Thighs Flashed 2 for £6 500g £3.00
SPAR Louisiana BBQ Chicken Wings Flashed 2 for £6 500g £3.00
SPAR BBQ Chicken Drumsticks Flashed 2 for £6 500g £3.00
SPAR Mango & Chicken Sizzlers 400g £4.25
SPAR Minted Lamb Kofta (6s) 360g £4.25
SPAR Chinese Pork Steaks (4’s) 400g £3.75
SPAR Premium Beef Burgers (2s) 340g £3.75
SPAR Standard Beef Burgers (4s) 454g £3.00
SPAR Limited Edition Chorizo Style Sausages £2.50
SPAR Limited Edition Hot Dogs 400g £2.50
SPAR Premium Cumberland Sausage GF 400g £3.25
SPAR Premium Lincolnshire Sausage GF 400g £3.25
SPAR Premium Pork Sausage GF 400g £3.25
SPAR Premium Pork & Apple Sausages GF 400g £3.25
SPAR Premium Pork Chipolata Sausages GF 375g £3.25
SPAR Butchers Choice Pork GF Sausage £2.50
SPAR Quiche Lorraine 400g £2.70
SPAR Cheese & Onion Quiche £2.70
SPAR Pork cocktail sausages 200g £2.09
SPAR Mini Sausage Rolls 12s 180g £2.09
SPAR Cheese & Bacon Straws £2.09
SPAR Mini Savoury Eggs 216g £2.09
SPAR Melton Mowbray Mini Pork Pies 6s £2.95
SPAR Mini Chicken Bites 160g £2.09
SPAR Scotch Egg 113g £1.05
SPAR Pork Cocktail Sausage Snack Bag 80g £0.95
SPAR Mini Savoury Egg Snack Bag 84g £0.95
SPAR Hard Boiled Eggs 2s £1.05
SPAR Falafel & Houmous 120g £1.59
SPAR Feta & Spinach Parcels £2.80
SPAR Slow Roasted Tomatoes 120g £2.25
SPAR Pepper Stuffed with Cream Cheese 120g £2.25
SPAR Queen Lemon & Coriander Olives 150g £2.25
SPAR Mixed Olives with Garlic & Chilli 150g £2.25
SPAR Mixed Olives & Feta Cheese 150g £2.25
SPAR Classic Antipasti Selection 170g £2.85
SPAR Spicy Tapas Selection Pack 165g £3.15
SPAR Continental Slice Meat Selection 120g £2.50
SPAR German Peppered Salami Flashed 2 for £2 45g £1.00
SPAR Chorizo Slices Flashed 2 for £2 45g £1.00
SPAR Pepperoni Slices Flashed 2 for £2 45g £1.00
SPAR Italian Salami Flashed 2 for £2 40g £1.00
SPAR Proscitto Crudo PM £2.50 75g £2.50
SPAR German Salami & Smoked Cheese 100g £2.00
SPAR Italian Meat Selection 120g £2.50
SPAR Chorizo Ring 200g £2.65
SPAR Red Pepper Houmous 170g £1.25
SPAR Caramelised Onion Houmous 170g £1.25
SPAR Onion & Garlic Dip 170g £1.25
SPAR Houmous 170g £1.25
SPAR Sour Cream & Chive Dip 170g £1.25
SPAR Moroccan Houmous 170g £1.25
SPAR Tomato Salsa 170g £1.25
SPAR Tzatziki 200g £1.25
SPAR Cheese & Chive Dip 170g £1.25
SPAR Reduced Fat Houmous 170g £1.00
SPAR Guacamole 125g £1.50
SPAR Basil Topped Houmous 170g £1.50
SPAR Classic Multi Dip 400g £2.10