Fox’s Burton’s Companies UK (FBC UK), Britain’s second biggest branded sweet biscuit baker has struck a new partnership with the Ferrara Candy Company as sole importer of Nerds Candy in the UK and Republic of Ireland.

Ferrara, the world’s number one candy business1 has driven the largest amount of growth in sugar confectionery in the US market over the last year. The company now moves to unlock growth in this category for retailers in the UK and Ireland by launching new products and leveraging the new route to market via FBC UK.

Through this exclusive partnership, FBC UK, now supplies the nostalgic U.S. candy brand Nerds and in the coming weeks, will bring to market some game-changing candy innovations that will officially land for the first time in the UK & Ireland. These new innovations will also be available from leading wholesalers, including Booker and Bestway.

Since 1983 Nerds has built its fame as a fun and quirky candy brand, with perfectly imperfect shapes that are better together and are now available in the UK & Ireland markets directly from FBC UK and selected wholesalers. Over the last year Nerds has outperformed the UK Non-Chocolate Confectionary market with value sales +65% year on year and annual sales of £6.7m2.

As the Nerds Candy continues to gain distribution within the UK & Ireland markets, leveraging the highs seen over the 2023 Christmas period, there has never been a better time to both unleash your senses and win within the Sugar Confectionery space.