CADBURY IS SET TO CLOSE ENTRIES TO ITS ‘GREAT RETAIL IDEAS EXCHANGE’ AT END OF JUNE.

On 30 June, Cadbury – the nation’s favourite chocolate brand1 – is closing entries to the Great Retail Ideas Exchange, its competition created to show thanks to the retailers who have supported it throughout its long history as the brand celebrates its 200th birthday this year. Retailers should enter now to avoid missing out on the chance to win big cash prizes!

The Great Retail Ideas Exchange invites retailers to share their ideas around retail success – however big or small they may be! – with other store owners. Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk, Mondelez’s trade-focused advice and information site – will be entered into a competition to win a cash prize of up to £5,000*.

For 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has had a long history of working with the trade and helping businesses to share their great retailing ideas. This includes education on display, stock rotation and book-keeping, for the mutual benefit of the industry. The competition takes inspiration from this heritage and looks to champion the fantastic wealth of insight that retailers have and can share.

The ideas will be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners. The total prize fund is £25,000*. The best idea put forward will win the top prize of £5,000, while the 10 next best ideas will win £1,000 each. All other ideas will be entered into a final random prize draw, which will see 20 further prizes of £500 given to 20 additional winners who have put forward ideas.

To provide other retailers with inspiration to submit their own Great Retail Idea, some leading retailers have shared their own thoughts. These include:

Anita Nye, Premier Eldred Drive, Orpington: “We’ve started up a loyalty card. It’s a basic card that gets stamped when the customer spends £10. We find that we get a lot of repeat customers. They ask us to look after the cards for them and they save them up for Christmas, and it can increase spend, because if they spend £9 then they will spend that extra pound to reach that £10 mark for their stamp.”

Natalie Lightfoot, Solo Londis Convenience, Glasgow: “Social media is so important to us. We’ve installed a Facebook counter where customers can scan a QR code and like our page, so we know that customer is someone who shops in our store and now they can see all our products online.

To enter the prize draw and submit ideas to the Cadbury Great Retail Ideas Exchange, retailers simply need to go to the specially created form on Cadbury’s retail trade website, Snack Display. The page to enter ideas is: https://www.snackdisplay.co.uk/competitions/cadbury200retailideas