Acclaimed by UK consumers as ‘Unbeaten on Taste and Flavour’1, leading gum manufacturer, Mentos, is proud to launch Mentos Gum Duo Packs. Each Duo Pack consists of two Mentos Pure Fresh gum rolls at an affordable RSP of just £1*, within the category’s first-ever 100% recy-clable outer wrapper.

Valued at £11.6m2, Mentos Gum has demonstrated steady growth of 19%3 over the past year, enhancing the brand’s status as a market leader. In response to increased demand for Men-tos’ range of both Mint and Fruit variants, the two growing at 12.5% and 13.4% respectively4, Mentos Gum Duo Packs are available in four best-selling flavours; Cherry, Bubble Fresh, Fresh Mint, and Tropical.

Following the successful introduction of Mentos Pure Fresh Gum’s fully recyclable Paperboard Bottle*5 in 2022, Mentos Gum Duo Packs’ pioneering paper outer wrapper continues to forward the brand’s sustainability goals. Perfetti Van Melle aims to provide 100% of consumer packs with disposable indicators by 2025, as demonstrated by Duo Pack’s handy OPRL to encourage at home recycling.

Speaking on the new launch, Sarah Du Plessis, Senior Brand Manager at Mentos, said: “We’re pleased to offer even more moments of freshness with our new Mentos Gum Duo Packs. Launching during a summer of major marketing investment, Duo Packs will benefit from the

halo effect of Mentos’ £1.5m media gum campaign, including OOH, VOD, YT, POS and influ-encer and social media engagement. Awareness will be at an all-time high, supporting in-store sales and driving new, Gen Z audiences to the category.”

Mentos Gum Duo Packs begin their roll out across grocery, high street, forecourts, and con-venience stores from June 2024.